Vodafone Idea announced their strategic partnership with Sun TV Network with the hope of leveraging their OTT platform Sun NXT. This new partnership will bring in 50,000 hours of content that would be exclusively featured on Sun NXT and would be served to Vodafone Idea customers. The regional content available on Sun NXT will also be available to Vodafone Idea customers with the help of Vodafone Play and Idea Movies & TV apps. The OTT platform will cater to Tamil, Telugu, Kannada, and Malayalam audiences.
By collaborating with Sun TV, Vodafone Idea has expanded its bouquet of regional content on the Vodafone Play and Idea Movies & TV apps. They said- “Sun NXT will bring in more than 30 live TV channels, 4,000 movies, a huge list of TV shows, music videos, and short format content with the help of the native apps. Vodafone Idea customers will also get access to TV channels which include Sun TV, Gemini TV, Udaya TV, and Surya TV, in addition to popular movies and TV shows in Tamil, Telugu, Kannada, and Malayalam through Sun NXT access which will be available on the Vodafone Play and Idea Movies & TV apps.
Sashi Shankar, the Chief Marketing Officer of Vodafone Idea, in a statement said- “We are delighted to have partnered with Sun TV Network in order to provide enriched entertainment to our customers by offering them high-quality regional content on Vodafone & Idea’s Mobile apps. When it comes to content, we are primarily focused on providing entertainment to our customers and we have kept in our mind their consumption, language, and culture. We also believe that video and vernacular would be the new growth drivers in the digital content consumption world of today, especially in markets of South India. Regional content will help create that affinity amongst the consumers.”
Sun NXT was launched in June 2017 and it has come out as one of the leading OTT platforms for South Indian viewers. It has brought movies like 96, Ratsasan, Tik-tik-tik, Raajakumara, Tagaru, Agnyaathavaasi, Jai Lava Kusha, Uncle, and Abrahaminte Santhathikal. There have also been a few TV shows such as Nayagi, Lakshmi Stores, Chandrakumari, Kalyana Veedu, and Kanmani which are very popular. It looks like all these titles will reach new viewers with the help of this the latest partnership.